What is SEO (Search Engine Optimization)?

Search engine optimization is the process of helping a website rank higher in the results of a search engine. The following is an broad explanation of some of the basics that come into play when trying to achieve positive results on search engines.

Essentially, SEO is the sum of all the work necessary to produce a high volume of organic and referral hits from search engines, web directories, and other websites, with the ultimate goal of making the website more popular.

Basically, it’s the act of optimizing or improving your website or blog so that it’s being shown in a higher result position from Search Engines indexing. The ultimate example is your website showing on first page of Google based on the keyword that was searched.

SEO involves:

  • Keyword research
  • Content planning, development and production
  • Proper website architecture and development
  • Competitor analysis
  • Link building
  • Sitemap Creation
  • Images/Video optimization

On-Site SEO (a.k.a. On-Page SEO)

On-site SEO practices focus on building a search engine friendly website and writing optimized content to benefit your users in the best way possible, and these things automatically help a website get a better Google ranking. On-site work form the strongest basis of your website’s SEO. With no on-site optimization, off—site optimization is in the most part useless.

Off-Site SEO

Off—site SEO is related to creating links to your website from other pages, social media Channels, forums etc. It also takes into consideration the analytics so that you can decide what’s been effective and what is not being able to produce desired results, and using that information to keep improving your SEO efforts. So,  we can say that it basically focuses on social interaction and link building.

The Objective of the guides on this website is to provide you  with information on basic and some more advanced techniques to increase your website’s/blog’s ranking, drawing maximum traffic from Search Engines such as Google, Yahoo, Bing and Duckduckgo. The guides on this website also provide SEO techniques for YouTube Videos.


By reading these guides, you will come to know how you can pursue good and effective SEO practices and techniques for your own website, and if you adopt them appropriately, you can improve your ranking in a short period of time. But if you don’t have the the time you can, of course, contact us to do it for you.


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